About Us

OLRI is a satirical luxury fashion brand born in Bali.

Designed for men teetering on the fine line between put together and falling apart, OLRI delivers high-quality menswear with a side of chaos.

We’re stylish. We’re subversive. We’re a littlle unhinged—and that’s the point.

Our Tagline- One Life. Ruin It.

A flip of all those faux-inspirational motos you see on tote bags and wellness blogs.

We don’t do Live Laugh Love. We do messy, iconic, and chaos.

Who We Are

OLRI is designed for men who take life a little too seriously—and want to stop.

We make high-quality, laid-back clothing that’s equal parts style and satire. Inspired by luxury resort wear, cult street style, and the ridiculousness of modern “live your best life” culture, OLRI flips the script with premium threads and unapologetic attitude.

We are that fine line that every man has to walk every day- the fine line between life and chaos- between stability and volatility. Young men sometimes forget that this line exists and we exist to help remind them that this line does exist and it is ok to fumble.

Due to Lack of expression from men in society we help them express themselves through OLRI. Because whilst you can live your life it is totally ok to ruin it!!!

The moto? You know those painfully sincere slogans?

Live Laugh Love. One Life Live It.

Yeah… no thanks.

We went with:

“One Life. Ruin It.” Because sometimes, the mess makes the outfit.

OLRI is about wearing your inner chaos on your sleeve.

Because men aren’t taught how to express themselves—so we stitch it into our shirts.

Printing

At OLRI, we don’t just print; we build. Every single piece is hand-pulled using high-density, oil-based inks. We run the screen over the fabric more than 20 times to achieve a 3D texture you can actually feel.

It’s slow, it’s grueling, and it’s entirely by hand. But when you touch the print, you’ll understand why we refuse to automate. This isn’t fast fashion. It is a tactile experience.

Fabric

In the apparel industry, it’s easy to buy blanks. It’s profitable to use stock fabrics. But at OLRI, "easy" isn't in our vocabulary.

We spent months custom-developing our own textile because we couldn't find a standard that met our requirements. The result?

  • 30 Double Jersey: A weave that offers unparalleled smoothness and structural integrity.
  • 250 GSM: The "Goldilocks" weight. It’s heavy enough to drape perfectly and last a lifetime, but breathable enough for daily wear.

When you custom-order your fabric from the yarn up, you control the DNA of the garment. This isn't just a T-shirt; it’s a proprietary textile build.

ONE LIFE. RUIN IT.